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Welcome Licorice Pizza (LP) lovers! Setup guides and Vinyl FAQ.

RE: Why phono amps or Step Up Transformers are so expensive?

Some thoughts:

Making a phono stage is hard because there is lots of amplification, and it starts with a very low-level signal, i.e. lots closer to the noise floor than a line-level signal. Amplifying that tiny signal without amplifying the noise isn't that easy.

Transformers are hard to make, period. Art meets science inside those things.

Making a stylus is hard because it's such a tiny, precision device, and a low-volume device as well.

On top of those are the costs common to making anything: the cost of designing and prototyping, then tooling manufacturing to make it, buying and carrying parts/component inventory to make and service the thing, the cost of getting the word out to dealers and customers, setting up distribution, and setting up support. And employees to do the manufacturing and support, and a facility for them to do it in. Put that all together and you have a risky, capital-intensive proposition. There is lots of money to be made, but there is also lots of money that can be lost.

Some manufacturers target the top of the market, the "sophisticated toys" segment, with lots more spent on look and feel, as well as (hopefully) the stuff inside the box. The more exotic the piece, the lower the volume, so they may have to build in higher margins to get dealers to carry it, and higher margins for themselves to get their investment back and make a profit.

WW
"Put on your high heeled sneakers. Baby, we''re goin'' out tonight.


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