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Music servers and other computer based digital audio technologies.

Sorry

we've had this discussion before and I'm just not a gimmicks kind of guy. From the Dolby Labs website:

"Dolby Atmos Music is an immersive music experience that adds more space, clarity, and depth to your music. Instead of just hearing your music - with Dolby, it feels like you're inside the song. "

More space, clarity and depth? More panning, EQ and reverb.

Inside the song? Never been to a concert where I experienced such an odd notion. All the performers have been in front of me doing their thing and - they don't fly around and above me in space. ;)

Speaking of which, the Apple video of the guy flying around is now private. Guess too many people made fun of it.





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