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Why Pono?

Mostly 'cuz Pono has Neil-freaking-Young telling everyone who will listen that mp3s suck and that hi-rez > CD-rez (he's also hinted that compression bites).

Davis Chesky and the rest of the high-end community have been saying this for years but the media hasn't been especially interested in sticking a mic in their faces.

Whether you like NY/Pono or not doesn't change the fact that it took a rock star to get the attention of the labels (and other artists). I fully expect many more 24 bit titles to be released going forward, for both new and old albums. Moreover, we may see the compression needle swing back in the direction of quality over loudness.

THANK YOU, NEIL YOUNG!

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