A rethink of high end sales and marketing.

Posted by Audiophilander (A) on February 27, 2020 at 12:55:17

In Reply to: The decline of two-channel dealers posted by josh358 on February 25, 2020 at 16:18:22:

Bear with me. This isn't a "reinvent the wheel" idea, but what I'm proposing is an approach that could potentially position Magnepan at the head of the class in high end speaker sales and keep them there. For other high end speaker manufacturers reliant on in store demonstrations this would be almost impossible to implement, but Magnepan is uniquely positioned for direct sales through it's entry level home trial speakers.

Here's my "thinking outside the box" concept. What if Magnepan added in home delivery and set-up for it's higher end models? The company would fly a representative to the new owner at an installation fee attached to higher end speaker lines. The company rep would properly set-up, position and check out the new owner's speakers. This would only be available for higher end models making the add-on home installation service cost effective.

Of course, this would likely require hiring a small team of professional installers on call for travel to act as company reps, but it's not a stretch to see this as a cost effective approach with the closure of so many local audio stores handling bigger, pricier Maggies. In home trials, the "first taste" auditions via inexpensive models are usually what gets folks on board with Magnepan in lieu of store demos, so this just seems like a logical progression.

Food for thought.

Cheers,
AuPh

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Follow Ups Full Thread

Topic - The decline of two-channel dealers - josh358 16:18:22 02/25/20 (24)

Silly Audio; I rant... - BigguyinATL 20:03:09 03/2/20 (0)

RE: The decline of two-channel dealers - fredtr 15:38:13 02/27/20 (0)

A rethink of high end sales and marketing. - Audiophilander 02/27/2012:55:17 02/27/20 (1)

RE: A rethink of high end sales and marketing. - josh358 17:29:59 02/27/20 (0)

Let me decide, bring it to me, I only want good enough. - Joe Schmo 08:36:56 02/26/20 (10)

Today's society in a nutshell - grantv 10:49:58 02/26/20 (3)

RE: Today's society in a nutshell - Joe Schmo 12:33:48 02/26/20 (0)

RE: Today's society in a nutshell - BDP24 12:09:18 02/26/20 (1)

RE: Today's society in a nutshell - grantv 12:34:36 02/26/20 (0)

RE: Let me decide, bring it to me, I only want good enough. - josh358 10:07:26 02/26/20 (5)

RE: Let me decide, bring it to me, I only want good enough. - Joe Schmo 12:23:21 02/26/20 (4)

RE: Let me decide, bring it to me, I only want good enough. - josh358 17:21:52 02/27/20 (1)

RE: Let me decide, bring it to me, I only want good enough. - Joe Schmo 05:52:37 03/3/20 (0)

RE: Let me decide, bring it to me, I only want good enough. - Utley1 14:37:14 02/26/20 (1)

RE: Let me decide, bring it to me, I only want good enough. - Joe Schmo 17:21:47 02/26/20 (0)

Thanks for the link - grantv 06:51:17 02/26/20 (5)

RE: Thanks for the link - josh358 10:13:31 02/26/20 (4)

Noted, agreed - grantv 10:47:57 02/26/20 (3)

RE: Noted, agreed - josh358 17:14:20 02/27/20 (2)

RE: Noted, agreed - Davey 10:27:16 02/28/20 (1)

RE: Noted, agreed - josh358 15:35:08 02/28/20 (0)

RE: The decline of two-channel dealers - BDP24 16:38:52 02/25/20 (2)

RE: The decline of two-channel dealers - timm 18:09:31 02/25/20 (0)

RE: The decline of two-channel dealers - josh358 16:57:12 02/25/20 (0)

Follow Ups

A rethink of high end sales and marketing. - Audiophilander 02/27/2012:55:17 02/27/20 (1)

RE: A rethink of high end sales and marketing. - josh358 17:29:59 02/27/20 (0)

A rethink of high end sales and marketing.

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