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RE: no matter how you dress it up; the driver is the heart and soul..

I agree! The Magnepan driver is very unique and can no doubt perform much of its magic ripped from its original frame, hung from the ceiling with monofilament fishing line, no crossover and powered by a clock radio and still trump some “high-end” speakers. They’re that good! In fact, that’s half the genius of the invention by Winey and company. The other half? A brilliant manufacturing and marketing plan.

Pick up the May copy of The Absolute Sound magazine and glance at the feature near the back titled “The TAS Short List”. It’s a short list of editor recommended components arranged by component type and subdivided into price break points. If you notice Magnepan has a recommended speaker in each and every price break point of the loudspeaker category that they make a product in…… their entire line of products! The Holy Grail in marketing, no matter the product, is to be able to “own” every price point that the product category spans. Magnepan has achieved that distinction and few if any other speaker manufacturers ever have. It could even be suggested that a manufacturer would deliberately “dumb down” a product that uses a core technology that they own and can manufacture with little difference in manufacturing cost between products, simply to provide an upgrade path for future purchases from existing customers. In fact, it’s done all the time!

My guess, the folks at Magnepan are very content with the success they have achieved, as well they should be, and are following the old adage, “If it ain’t broke, don’t fix it”.

-Joe


They're not that big !


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  • RE: no matter how you dress it up; the driver is the heart and soul.. - Joe Schmo 06/1/0808:06:34 06/1/08 (0)

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