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A Near Total Success

All advertising is good advertising.

I don't watch TV and so I never see any TV commercials - you made me look. I have now seen a Toyota TV Commercial. Sure it's schmaltz but I've seen worse.

Most people who buy Toyota are family buyers. Toyota is renowned worldwide as one of, if not, the most reliable car makers on the road with good safety ratings. The average car sale is $44,000 and most Toyotas come well under that average so they have reliability, safety, price and now a cheesy feel-good advert that lays its "Aww isn't Toyota a nice guy" egg into people's brains.

It won't get you to buy one but as you note - everything is too expensive for you and you only look at cars like the Spark. So Toyota doesn't give a rat's bottom if you like the advert because you'd never buy one anyway.

The advertisement will be forgotten in a month after the last one airs and they'll have some other advertisement out. Perhaps a funny one or a silly one or a look at how tough you are if you buy a Tundra one etc.

And there is not much downside - Toyota put out a Shmaltz ad about bringing communities together - it stands out as Shmaltz more than it might otherwise due to how divided people are in life these days where this little community spirit where 1/2 the people would happily see the other 1/2 of the people drop dead.

All these corporations are scumbags. They do the right thing only IF it will suit their bottom lines. They know who their buyers are and will placate to them. If their buyers are mostly democrats they will do things to please democrats - if their buyers are Republicans - ditto. Same for age demographics, gender, colour etc.

"The Lincoln Project took aim at Toyota in a video ad released Thursday condemning the company's donations to 38 of the 147 Republicans who voted against certifying the 2020 election results." (Fox Business News link below)

I had hoped the internet would be a strong force of information to get people together to boycott various companies. Forget unions and strikes - simply having 150,000,000 Americans and Canadians all boycott Walmart or McDonald's or Nike or whatever company is acting heinously. The consumer makes the company. If we don't buy their schlock they go under. I call it rolling boycotts. So if people are angry about gas price gouging - then everyone gets on board and attacks one gas station company - everyone refuses to buy gas from Esso for a year. Everyone goes to Chevron instead. Or everyone avoids Walmart for a year and buys from Costco or elsewhere. Kneecap companies with a warning that "you're next Target so you better watch out."







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  • A Near Total Success - RGA 12/10/2116:31:56 12/10/21 (0)

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