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Inmate Central, where civil and family-friendly discourse about off-audio topics (other than religion and politics) is welcome.

It's all just marketing 101...

...you market to your perceived future because their allegiances and loyalties are still developing and can be influenced. The minds of geezers were made up decades ago and won't be aren't changing. Boomers used to be the sharp focus of the marketers of popular culture. Now boomers are the focus of obscure life prolonging pharmaceuticals, ED remedies, walk-in bathtubs and all the accoutrements of "gracious living retirement communities".

My own personal observation of upcoming generations is that they don't seem as engaged by big sports as past generations. The halftime show was clearly geared towards an audience the NFL would like to have in their future. As a partially related aside, have you noticed that incidental advert background and program "bumper" and environmental music is beginning to incorporate elements of styles associated with millennials and younger generations, esp techno, electronica and EDM? I hear this influence in the music from outlets as diverse as NPR and Glen Beck. Times are definitely a-changin.


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