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In Reply to: The NFL has to move past geezer rock. posted by ghost of olddude55 on February 8, 2021 at 04:46:39:
...you market to your perceived future because their allegiances and loyalties are still developing and can be influenced. The minds of geezers were made up decades ago and won't be aren't changing. Boomers used to be the sharp focus of the marketers of popular culture. Now boomers are the focus of obscure life prolonging pharmaceuticals, ED remedies, walk-in bathtubs and all the accoutrements of "gracious living retirement communities".
My own personal observation of upcoming generations is that they don't seem as engaged by big sports as past generations. The halftime show was clearly geared towards an audience the NFL would like to have in their future. As a partially related aside, have you noticed that incidental advert background and program "bumper" and environmental music is beginning to incorporate elements of styles associated with millennials and younger generations, esp techno, electronica and EDM? I hear this influence in the music from outlets as diverse as NPR and Glen Beck. Times are definitely a-changin.
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Follow Ups
- It's all just marketing 101... - Steve O 02/8/2106:59:29 02/8/21 (5)
- RE: It's all just marketing 101... - Inmate51 13:30:33 02/8/21 (2)
- RE: It's all just marketing 101... - Steve O 14:10:22 02/8/21 (1)
- RE: It's all just marketing 101... - Inmate51 14:47:52 02/8/21 (0)
- Exactly. - ghost of olddude55 08:35:14 02/8/21 (1)
- RE: Exactly. - rivervalley817 14:37:18 02/8/21 (0)