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General Asylum General audio topics that don't fit into specific categories. |
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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: True Or Slight Possibility? posted by howard on May 20, 2020 at 17:07:20:
The whole point of shows is to get people to see, hear, and try the equipment. Audiophiles are willing to travel and book hotels for those opportunities. Internet advertising will never be a substitute for auditioning, even if it's crappy auditions in crowded hotel rooms.
Without shows, the only place for auditions is their dealers. So if they have any marketing budget left over, why not sponsor small dealer events and help get the word out locally. Give people a reason to come into their dealers even if they're not looking to buy something - seminars, product intros, etc. Serve a drink or a snack, make it a nice no-pressure experience like a show.
Obviously, dealers in most places aren't ready to host small social gatherings just yet. But hopefully, that will change in a month or two or three. We'll be able to do that a lot sooner than we can hold a show.
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