RE: The Cost

RE: The Cost

Posted by Bill Way (A) on March 3, 2015 at 10:51:53

In Reply to: The Cost posted by Inmate51 on March 3, 2015 at 08:39:51:

Those beautiful fliers are money-makers. Orchestras are luxury items, and positioning themselves as "exclusive" attracts a certain (probably large) portion of the affluent. There is always something of a self-congratulatory aspect of arts audiences, and arts organizations do well to market themselves toward that. Also, the design and printing of those fliers is almost always done either below cost or free, with the ad agencies/printers/etc providing their services as contributions (with prominent credit in the programs/fliers.)

Galas are money-makers. Everything gets donated, or supplied at or below cost. Galas are particularly good for revenue because they provide an occasion for donors to be seen by their peers as patrons. The Old Money do it as a duty; the Arrivistes do it to be seen as having arrived. ("Nouveau riche is better than no riche at all.") Again, businesses that provide goods and services for galas get prominent credit, which is part of their marketing/advertising effort.

Orchestras and other performing arts organizations typically cover about 20-30% of their costs from ticket sales. The rest comes from donations, and there are lots of creative ways to encourage the wealthy and not-so-wealthy to open their wallets.

WW
"Put on your high heeled sneakers. Baby, we''re goin'' out tonight.

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Follow Ups Full Thread

Topic - How Often live music? Here's mine. - Bromo33333 05:38:20 03/1/15 (22)

Live acoustic choral and organ more than 1a week - Timbo in Oz 20:47:45 03/1/15 (0)

RE: How Often live music? Here's mine. - docw 20:16:58 03/1/15 (0)

Comes with the territory - Chris from Lafayette 15:58:13 03/1/15 (0)

Last year I've attended... - kuma 14:34:30 03/1/15 (0)

Not a lot anymore, but - LWR 11:49:19 03/1/15 (0)

RE: How Often live music? Here's mine. - Ozzie 11:41:13 03/1/15 (0)

5 years ago, before having a kid. Pinback and The Thermals. (nt) - robotk 11:18:22 03/1/15 (0)

Maybe I'm a minority? - M3 lover 11:13:16 03/1/15 (3)

Classical - Bromo33333 12:22:56 03/1/15 (2)

RE: Classical - Inmate51 13:51:12 03/2/15 (0)

RE: free classical - M3 lover 16:05:45 03/1/15 (0)

RE: How Often live music? Here's mine. - mkuller 10:13:38 03/1/15 (0)

RE: How Often live music? Here's mine. - Goober58 09:55:35 03/1/15 (0)

Live music? never. I would not bother unless it was classical chamber music, and free. LOL - Nuit 09:46:47 03/1/15 (4)

Music should not be free - Bill Way 21:05:20 03/2/15 (3)

The Cost - Inmate51 08:39:51 03/3/15 (2)

RE: The Cost - Bill Way 03/3/1510:51:53 03/3/15 (1)

RE: The Cost - Inmate51 16:59:31 03/3/15 (0)

Every couple months for sure - mcondo 07:43:58 03/1/15 (0)

RE: How Often live music? Here's mine. - Inmate51 06:42:06 03/1/15 (0)

RE: How Often live music? Here's mine. - bullethead 06:16:57 03/1/15 (1)

RE: How Often live music? Here's mine. - Bill Way 11:18:53 03/1/15 (0)

Follow Ups

RE: The Cost - Bill Way 03/3/1510:51:53 03/3/15 (1)

RE: The Cost - Inmate51 16:59:31 03/3/15 (0)

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