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Re: The issue as I see it...

"But, if they just source the raw wire, repackage and then just resell without having done any of their own geometry, shielding etc..etc.., this would be a fraudulent act for sure and they should be held liable for whatever the law would indict"

Actually no, in my opinion, that is not fraud. If, however, they advertised that.
1/ They have exclusive expertise in the field
2/ Their expertise enables them to design a superior product
3/ Their expertise enables them to hand fabricate superior products
4/ Their expertise ensures the final product embodies the attributes you'd expect to pay premium for.
5/ The price and function of the product fairly reflects this exclusive expertise.

If the above conditions are met and if their final product in reality was created independent of the above expertise and available for a remarkably lower price elsewhere, then it's my belief that meets the conditions of mis-leading or deceptive advertising practises.

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