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Re: That would be...

"Bayer Aspirin"
"Bayer Baby Aspirin"
"Bayer Low Dose Aspirin"
"Bayer Arthritis Pain Relief"
"Bayer Sinus Headache Formula"
"Bayer Non-Aspirin"
"Bayer Knee Pain", etc.

Check your drugstore shelf...it's already there. It's called "marketing" and "segmenting the market".

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