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From A Marketing Perspective.........

I'd think the answer would be "yes"...... DBTs are in essence a tool to convince a manufacturer that the product under evaluation would bring improved satisfaction from its consumers...... (In the case of medical DBTs, it's the efficacy of the drug or supplement, it's not so much "satisfaction" as much as effectiveness in remedying an ailment.) The number one driver of sales and profits is customer satisfaction.

ABX testing, on the other hand, is a tool to convince a prospective *consumer* that the product under evaluation would bring improved satisfaction for himself. (And I often do this personally.)

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  • From A Marketing Perspective......... - Todd Krieger 11/2/2113:42:11 11/2/21 (3)
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