RE: My favorite Bette Midler quote....

Posted by Analog Scott (A) on July 15, 2023 at 16:45:27

In Reply to: My favorite Bette Midler quote.... posted by John Marks on July 15, 2023 at 15:34:21:

Everything in business is a roll of the dice. The questions are what is risk vs reward and what do you have to work with? What they have is their brand and the reputation of their legacy products. And...I don't see much of a risk in legacy products as the bulk of the work is done. The existing infrastructure of those legacy products. Those products are designed, tested and the tooling is still largely already there.

Try buying an ARC SP-10 Mk II on the used market and see what the price is.

Would there be anything cheaper for ARC to do at this point than reproducing legacy gear? Is there anything they can make with a bigger better built in audience? There is no Bill Johnson to lead new designs. There is no legacy talent at all left at the company when it comes to creating new designs. All they really have to offer to new designs is a brand name. And new designs will be a much much bigger investment for them.

Who is really thinking "dang, you know what I really want? I want some new gear designed by who knows who with the ARC logo on it?" Bill Johnson's ARC does not exist anymore. The closest this company can ever come to Bill Johnson's ARC is reproducing his legacy designs.

Of course this is all conjecture. I could be completely wrong. But personally I don't see much, if any value in the brand name without the legacy designs.

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Follow Ups Full Thread

Topic - Audio Research continues.... - alan m. kafton 16:43:12 07/13/23 (21)

RE: Audio Research continues.... - Demo 12:26:42 07/17/23 (0)

I'd change the name to Research Audio. - peppy m. 11:25:58 07/16/23 (2)

RA -- they could use that Egyptian sun god as a logo or trademark (nt) - mhardy6647 07:20:53 07/17/23 (1)

RA... - musetap 14:14:25 07/17/23 (0)

Does AR have a future? - Mike K 06:21:41 07/16/23 (0)

RE: Audio Research continues.... - Inmate51 13:41:13 07/15/23 (11)

IMHO, the only unique asset is the trademark. - John Marks 14:03:57 07/15/23 (10)

RE: IMHO, the only unique asset is the trademark. - Analog Scott 14:30:11 07/15/23 (9)

So your "future" for ARC is looking in the rear view mirror? - Barry 08:24:44 07/16/23 (5)

Tube audio gear is, by definition, "looking in the rear view mirror"... - Ivan303 15:16:49 07/16/23 (0)

RE: So your "future" for ARC is looking in the rear view mirror? - Analog Scott 10:11:50 07/16/23 (3)

Added note regarding what *my* future would be in audio - Analog Scott 10:57:07 07/16/23 (2)

Now you're making sense. - Sondek 12:36:04 07/16/23 (1)

+1 on both (solid) posts... lots of sense made between the two... - musetap 14:20:01 07/16/23 (0)

RE: IMHO, the only unique asset is the trademark. - regmac 07:18:40 07/16/23 (0)

My favorite Bette Midler quote.... - John Marks 15:34:21 07/15/23 (1)

RE: My favorite Bette Midler quote.... - Analog Scott 07/15/2316:45:27 07/15/23 (0)

Merging with McIntosh was the worst thing they ever did! - E-Stat 11:06:41 07/15/23 (2)

I can't say that I disagree! (Interesting content below!) - John Marks 14:00:44 07/15/23 (1)

RE: I can't say that I disagree! (Interesting content below!) - hahax@verizon.net 21:03:09 07/15/23 (0)

Glad to hear Dave Gordon is sticking around. (nt) - reelsmith. 17:24:14 07/13/23 (0)

Follow Ups

RE: My favorite Bette Midler quote.... - Analog Scott 07/15/2316:45:27 07/15/23 (0)

RE: My favorite Bette Midler quote....

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