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General audio topics that don't fit into specific categories.

Are we talking "margins," or "markups?"

Just to be clear?

If he's looking to get 40% MARGIN on each sale, everything is "marked up" about 67% over cost.

If he's simply marking things up 40%? He's only pulling in a bit under 29% MARGIN.

For straight retail, 29% margin/40% markup should be profitable. 40% margin/67% markup is pure gravy.


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