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RE: Jeez, that bullshit Bored thing again?

> my thoughts on print magazine are hardly just my own. You'd have to have
> your head completely in the sand to not see what's been happening over the
> last 23 years insofar as worldwide information distribution goes and how
> that's affected print, so I can't imagine you're serious.

Of course I am serious, Doug. Perhaps you are not as knowledgeable about
publishing as you believe. 10 years ago, I gave a presentation to our
company's senior management outlining the strategy for how a print magazine
can survive, even thrive, in an Internet-dominated world. (As much as I
loathe the man, Rupert Murdoch a few years later outlined the identical
strategy in an interview.) Stereophile follows what I outlined in that
presentation; its continuing success - mindshare, circulation, revenue -
illustrates the success of that strategy.

As I wrote Doug, so much of what you say in public is self-serving. You
also seem to believe that our ventures are in a zero-sum game, that what
benefits us will detract from you and vice versa. This is incorrect.

John Atkinson
Technical Editor, Stereophile


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