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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: Stereophile History posted by John Atkinson on May 16, 2006 at 14:07:14:
The critical fact is the date when most of Stereophile's revenues stopped coming from subscribers and started coming from manufacturers.Dealer advertising is a gray area because a dealer sells multiple brands and could have effective ads and good sales revenue whether or not some components were critcized in the magazine.
But criticizing a component could really hurt its manufacturer, and potentially scare off other manufacturer ads (they would wonder if they would be the 'next victim' of a critical review).
A "Happy Face Review" environment will promote ad sales and is common in all magazines that count on manufacturer ad revenue for most of their sales revenue.
Stereophile does what it has to do to stay in business at $1/issue.
In fact, every audiophile should consider paying $1/issue for Stereophile even if they realize it exists mainly to say good things about audio.
If my library didn't have the magazine, I'd still be paying $1/issue for Stereophile even while critcizing the "cheerleading for audio" style.
The cost for Stereophile with no ads was HUGE in 2006 Dollars (probably $20-$30 an issue by subscription) compared to todays subscription at $1/copy.
The important question is:
"When did Stereophile change into a very inexpensive magazine for subscribers with the large majority of total revenues from ads?"I don't believe any of the dates you provided answer that important question.
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Follow Ups
- Facts can be true and misleading at the same time . Nevertheless, EVERY audiophile should subscribe to STEROPHILE - Richard BassNut Greene 05/18/0611:07:41 05/18/06 (0)
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