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More Apple Classical Muisc strangeness

I have just been emailed a link for Gramophone digital subscribers to the special electronic edition that is recordings selected for the shortlist for the 2021 Gramophone Awards.

The first thing that caught my eye was a full page ad from Apple congratulating the nominees. I do not recall Apple having ever placed an ad in Gramophone before. Now Gramophone is, how can I put this, always commercially sensitive ;-). This year's category list includes Orchestral, Chamber, Opera, Instrumental etc. as one would expect. However a new category has been added ; Spatial Audio ! It comes with a "Listen on Apple" logo and, of course, Apple's current big push is Dolby Atmos. Hmmm.....

"We need less, but better" - Dieter Rams


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Topic - More Apple Classical Muisc strangeness - PAR 03:27:14 09/1/21 (3)

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