Propeller Head Plaza: I'd say Sony (and others) were hoping by bjh Technical and scientific discussion of amps, cables and other topics.

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Posted by bjh (A ) on September 12, 2007 at 10:47:13

In Reply to: So it's good news that SACD remains niche posted by Feanor on September 12, 2007 at 09:53:01:

SACD would be a repeat of the great Cash Cow that CD was!

So, yeah, I'd say they very much *really* wanted SACD to go mainstream, what the hell do you think, that they were guided by philanthropic motives?

But you need not believe me, here's a little something from Stereophile's reporting of a joint Sony/Philips market launch announcement back in 1999 at the Palmer House Hilton in Chicago (emphasis [bold] added):

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"Unsurpassed pure audio," Fidler told the audience of industry journalists, some of whom asked pointed questions about the new format's market potential. Stereophile's Sam Tellig expressed doubt about the public's concern for ultimate audio quality, to which a Philips exec replied that in extensive tests, untrained listeners could tell the difference even on boomboxes, and they expressed their preference for SACD. A student journalist from UCLA asked how college students and others of limited means would receive the format. "We fully expect that SACD will trickle down to the entire market," he was told, "eventually to portables and car stereo."
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So much for niche market pretenses, I mean really??!!


I feel a dirty wind blowing
Devils and dust

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