In Reply to: A simple question: are double blind tests trusted OUTSIDE of the audio field?? posted by Yours truly on July 9, 2005 at 05:40:14:
I work for a very large food company and over the years we have spent millions of dollars in consumer research which requires DBT as well as other testing. We, and probably all other major food company, spend the money because we know it works and the results directly affect sales. The goverment even allows us to make a claim on the packaging of superiority over our competitors if we have proven in a blind taste test using a independent tester.There is a whole science around food sensory perception and it is very sound science accepted worldwide. Methinks that it could somehow be applied to the auditory senses given proper protocol.
Question to naysayers: If a bunch of blind audiophiles were to do some audio testing, why would their conclusions be invalid versus a bunch of sighted audiophiles?
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Follow Ups
- My job requires it - KKM 07/11/0508:39:56 07/11/05 (6)
- Can we have some detail please. - bjh 09:45:22 07/11/05 (5)
- Re: Can we have some detail please. - KKM 13:32:22 07/11/05 (1)
- Thanks, appreciate your time. nt - bjh 14:41:22 07/11/05 (0)
- Y'all wanna pay for his advice? - Silver Eared John 12:54:40 07/11/05 (2)
- Y'all like to take - bjh 14:40:22 07/11/05 (1)
- Well, who is I going to believe here? - Silver Eared John 15:56:24 07/11/05 (0)