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Re: Marantz's European Marketing Manager: Stereo is "a dead dog". :o(

In a somewhat lame economy, we are experiencing a strong increase in two channel sales at McIntosh. We have introduced many new two channel products which are selling beyond our projections. Stereo amplifiers can be used in a multichannel system so it is not always clear how they are being used. Some of our oldest two channel models are now selling at a stronger rate than when they were introduced four or five years ago.
The key to two channel products is to design them so they can be folded into or combined with a multichannel system without compromise of the two channel experience.
If stereo is dead someone forgot to tell the consumer because they are voting with their wallets!
Ron-C


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