Home Digital Drive

Upsamplers, DACs, jitter, shakes and analogue withdrawals, this is it.

RE: Marketing, marketing ...

"Marketing, on the other hand, in often deals with non-concrete problems, dealing with issues of buyer psychology."

Correct. Marketing deals with buyer psychology. The idea is to scam the buyer into buying something he doesn't need, buying something that's more than what he needs, while scamming him to pay as much as possible. I figured this out by the time I was 10 years old and learned that my grandfather's advertising agency had created the slogan, "A diamond is forever" to allow a cartel to sell nearly worthless rocks as high priced "engagement rings". A complete and utter scam.

There is a small portion of the marketing function that is actually useful. In practice this provides an lame excuse for the existence of a "profession" that is 90% lies and exaggeration.

Like you I have worked in both the engineering and marketing departments of a large electronics company, including a stint as a product manager where I wrote marketing brochures, so I know the territory well.

Tony Lauck

"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar


This post is made possible by the generous support of people like you and our sponsors:
  Amplified Parts  


Follow Ups Full Thread
Follow Ups

FAQ

Post a Message!

Forgot Password?
Moniker (Username):
Password (Optional):
  Remember my Moniker & Password  (What's this?)    Eat Me
E-Mail (Optional):
Subject:
Message:   (Posts are subject to Content Rules)
Optional Link URL:
Optional Link Title:
Optional Image URL:
Upload Image:
E-mail Replies:  Automagically notify you when someone responds.