In Reply to: RE: Marketing, marketing ... posted by knewton on July 25, 2014 at 05:34:38:
"Marketing, on the other hand, in often deals with non-concrete problems, dealing with issues of buyer psychology."
Correct. Marketing deals with buyer psychology. The idea is to scam the buyer into buying something he doesn't need, buying something that's more than what he needs, while scamming him to pay as much as possible. I figured this out by the time I was 10 years old and learned that my grandfather's advertising agency had created the slogan, "A diamond is forever" to allow a cartel to sell nearly worthless rocks as high priced "engagement rings". A complete and utter scam.
There is a small portion of the marketing function that is actually useful. In practice this provides an lame excuse for the existence of a "profession" that is 90% lies and exaggeration.
Like you I have worked in both the engineering and marketing departments of a large electronics company, including a stint as a product manager where I wrote marketing brochures, so I know the territory well.
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
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Follow Ups
- RE: Marketing, marketing ... - Tony Lauck 07/25/1407:51:29 07/25/14 (2)
- RE: Marketing, marketing ... - knewton 09:28:47 07/25/14 (1)
- RE: Marketing, marketing ... - Tony Lauck 10:26:27 07/25/14 (0)